Definitions
highlights - the lightest part of a picturebleed - allowing an image to go as far as it can be printed
weight - the thickness of the font
leading - the space between lines
kerning - the space between letters
Examples of San Serif fonts
Futura (1800s) Volkswagon uses it
Gill (1930) - is considered one of the most beautiful fonts. London underground uses it
Optima - is most assured of itself, most assertive font
Examples of Serif fonts
Garamond - used in art books (very old font)
Palatino - rather contemporary fond (from 19th century)
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